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Product/Program Promotion Problems and Profits -- Launching Lessons Learned Expert Interview

Stephanie LH Calahan

Introducing Product/Program Promotion: Problems and Profits -- Launching Lessons Learned.    I'm interviewing various industry experts and asking them about their product or program launches.  Thank you for your willingness to share some of your mistakes and lessons learned so that others could benefit!

Promotion 100
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How Michael J. Fox Finds Ways Around Life’s Obstacles

Success

While the network hoped Fox’s return would be a ratings boon, the series fought to find an audience. That led to an investigation in 2002 as to whether some environmental factor played a role. They have learned not to count on everything being the same and to react to subtle changes. They have learned resiliency ,” Fox says.

2001 274
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7 Strategies To Attract And Retain Top Talent

Allwork

Imagine you’re interviewing a candidate for a new job, and you have a sense that something’s up. Unfortunately, extensive studies show that our feelings about candidates in interviews offer poor predictions of future employee success. What works much better than typical unstructured interviews are structured ones.

Resume 336
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If You Think You’re Unbiased, You’re Wrong

Success

The idea wasn’t to simply learn how to make IBM more attractive to minority talent. Not only did the PWD task force ensure compliance, they “established a worldwide accessibility project office” in 2002 to ensure all products and services were made accessible. The idea was also to explore ways to expand the company’s customer base.

2001 228
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Summit at Sea 2011 – The new trend in business is impact

The Shrink for Entrepreneurs

By day, entrepreneurs networked like crazy, pausing for talks from the likes of Richard Branson, Peter Thiel and Gary Vaynerchuk. Better World Books was founded in 2002 to address this problem by reselling these otherwise forgotten books online – an incredibly successful business was born.

2011 40