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10 Marketing Rules these 10 Entrepreneurs Swear By

Success

The truth is, in today’s crowded world (online and off), it’s simply too expensive to make this happen. We leverage customer questions and FAQ information to create content for the questions people are asking versus just trying to rank for keywords. Get social. Give people what they want. Content is still king.

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Do Clients Need to Like You to Buy? | Men With Pens

Men With Pens

Listening to Experts is Expensive When new business owners believe faulty information they find on the web, it costs them a great deal. Every business owner should put all his energy into social media and making sure people like him. He buys courses in how to use social media because he thinks clients must like him.

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Is blogging worth it? | Men With Pens

Men With Pens

Once that’s up and running a blog gives an extra insight into the website, but shouldn’t be at the expense of quality on the main site. I started a thread on LinkedIn last week asking, What is the best answer to the question How do you measure ROI from social media? Hmmm, think I need to move my focus for a minute!

2010 40
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Why You Need to Have More than Your Clients | Men With Pens

Men With Pens

I’d like a website, but I’m having a hard time justifying the expense.&# I have a Web site, a blog, a few social media profiles and clearly recognize the value of all these tools. I have my offline business and that does well. I’ve been operating on referrals and word of mouth and it’s worked so far.

2010 40
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Why Freelancers Need a Consultant | Men With Pens

Men With Pens

What we get from that expense isn’t tangible. Some experts may want to tune in and adjust your strategy now and then, or check in to see how you’re doing and where they could suggest tweaks that create even more impact, but even that doesn’t need to be a monthly expense. It doesn’t sound appealing.

2010 40
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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

It wasn’t packaged all that well but it was a product that could stand by those words and really didn’t need to pay for the expense of nicely designed packaging. I bought this product because it said ‘This actually does work’ and lo and behold it did – who knew!

2010 40
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Three Ways to Start a Revolution | Men With Pens

Men With Pens

Alasdair McGregor: how to write non-fiction well Reply poch January 4, 2010 at 6:23 am This post reminded me of a wise advice from a site: Anticipate and watch social media trends. One on one consulting, seminars, meet ups are difficult to copy and expensive to hold. Maybe that’s a social media trend in itself…?)

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