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10 Marketing Rules these 10 Entrepreneurs Swear By

Success

Learn to speak in a language people understand , not your preferred method of communication. I created a “PASE” system to categorize people’s preferred thinking, speaking and understanding into four areas: Practical, Action, Social and Emotional. Get social. Speak their language. . Give people what they want.

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Do Clients Need to Like You to Buy? | Men With Pens

Men With Pens

Listening to Experts is Expensive When new business owners believe faulty information they find on the web, it costs them a great deal. Every business owner should put all his energy into social media and making sure people like him. He buys courses in how to use social media because he thinks clients must like him.

2010 40
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Is blogging worth it? | Men With Pens

Men With Pens

We’re the early adopters of blogging, shaping it and changing it as we learn about its potential. Once that’s up and running a blog gives an extra insight into the website, but shouldn’t be at the expense of quality on the main site. Hey, you get the luxury of asking yourself that question.

2010 40
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Why You Need to Have More than Your Clients | Men With Pens

Men With Pens

I’d like a website, but I’m having a hard time justifying the expense.&# I know whenever I’m looking to hire somebody for contract work or to share in projects I’m taking on I always check their website to learn more about them. I quickly learned that I was, to paraphrase your client, doing OK, I guess.

2010 40
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Why Freelancers Need a Consultant | Men With Pens

Men With Pens

So they try to be do-it-yourselfers, learning from blogs, ebooks, and other sources of free information. What we get from that expense isn’t tangible. I usually look at the person’s free stuff first, look at where they are in their own business (I only want to learn from people who are where I want to be).

2010 40
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Three Ways to Start a Revolution | Men With Pens

Men With Pens

We listened, asked questions, and learned more every time we did. Alasdair McGregor: how to write non-fiction well Reply poch January 4, 2010 at 6:23 am This post reminded me of a wise advice from a site: Anticipate and watch social media trends. Maybe that’s a social media trend in itself…?)

2010 40
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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

Lessons Learned from Steve Pavlina Reply Ed Gandia ( @EdGandia ) May 3, 2010 at 10:51 am Excellent post, James! It wasn’t packaged all that well but it was a product that could stand by those words and really didn’t need to pay for the expense of nicely designed packaging. Meier´s last blog.

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