The one cognitive bias all customers share that determines if they buy or not
The Shrink for Entrepreneurs
JANUARY 28, 2019
Behavioral inertia is between you and your customer purchasing your thing. It requires them to find it, purchase it and try it out. . If you haven’t, here’s the gist: You can go blast yourself with freezing cold liquid nitrogen and it makes you feel great (afterward) and does good things for your health. . It’s inconvenient.
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