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Measuring the Impact of Social Media

Customers Rock!

One of the largest areas where companies can find significant returns on their social media investment is in customer service and the use of online branded communities. They do this by looking at how many visits to their website (via Facebook) result in a sale, thus measuring their return on using social media as an engagement tool.

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Service Untitled» Blog Archive » Customer Service Pet Peeves

Service Untitled

Service Untitled The blog about customer service and the customer service experience. The four examples above are good examples of broad categories of customer service frustrations. What are your customer service pet peeves? Which of the pet peeves above really bother you?

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Service Untitled» Blog Archive » Perception is key to customer.

Service Untitled

Service Untitled The blog about customer service and the customer service experience. Delivering superior customer service is also a perception. A customer’s perception of an issue is often different than the actual circumstance. At a local.

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Lithium’s Customer Heroes

Customers Rock!

Lithium’s software powers the social customer experience, including online branded communities, for over 300 brands including AT&T, Best Buy, Sephora, Skype, and most recently added Nestle, Aruba Networks, and Guitar Center, among others. I have attended two of these events in the past – as a Lithium customer (Verizon).

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