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Measuring the Impact of Social Media

Customers Rock!

In order to answer this question, one must consider the true cost of managing a social media program. Per social media manager Rachel Gross (shared in an interview I did with her for my book , p. What are the costs? In order to consider calculating ROI, one must understand the costs involved with social media. Sanuk is another example.

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Service Untitled» Blog Archive » Perception is key to customer.

Service Untitled

Service Untitled The blog about customer service and the customer service experience. Delivering superior customer service is also a perception. A customer’s perception of an issue is often different than the actual circumstance. At a local.

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Lithium’s Customer Heroes

Customers Rock!

Lithium’s software powers the social customer experience, including online branded communities, for over 300 brands including AT&T, Best Buy, Sephora, Skype, and most recently added Nestle, Aruba Networks, and Guitar Center, among others. I have attended two of these events in the past – as a Lithium customer (Verizon).

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