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Once Upon a Time in Marketing: The Power of Storytelling

Success

To find and cultivate powerful stories, listen to what your customers and employees are talking about, says Paul Smith, author of The 10 Stories Great Leaders Tell. Smith says his heart broke a little to learn the story of a Pizza Hut in Springdale, Arkansas. What saddens Smith is that this story was never shared outside the company.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox.