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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

How they’re preparing: The company has opted to purchase several billboards in the Las Vegas area ahead of Super Bowl LVIII. Stadium snacks call for heavy-duty…wipes Company: DUDE Wipes Who they are: A manufacturer of on-the-go sanitary wipes marketed toward men. They are well-known for their humorous marketing related to their product.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date. Top-of-Mind Awareness.

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