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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

They are coming: Taylor, Travis and about a zillion other people are headed to Las Vegas to witness the festivities for Super Bowl LVIII—and small businesses across the city are hoping to capture the economic boost through Super Bowl promotions and preparations.

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Infographic: What an Event Looks Like to Small Businesses

The Small Business Blog

Many small businesses rely on events as a cost effective way to promote themselves in the local area or farther afield. Has your business ever hosted an event?

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From the archive: The role of workplace design in employee engagement

Workplace Insight

Enhance and promote collaboration through workplace design, particularly for teams based across different locations Collaboration is key to any workplace, but the space should be designed to support a wide variety of collaboration styles as well.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

The next sections explain many of the soft benefits you can derive at a low cost while you’re gaining from the more direct benefits of your email marketing strategy. He sends monthly updates about hotel, spa, and restaurant promotions to his list. Top-of-Mind Awareness. Heightened Brand Identity.

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