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Best of the Best: How to Create a Personal Brand Like DJ Khaled

Success

They came to the United States with skill sets and a belief they could prosper from it. They sold clothes out of the trunk of their car. High-end clothes are usually sold in high-end settings, not folding tables placed on concrete. There’s “fake it till you make it,” and there’s making the most of your skills no matter what.

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Business Insider Feature Story on Former Celebrity Assistant Bonnie Low-Kramen

Bonnie Low Kramen

Quickly, Low-Kramen realized that prioritizing was a vital movie-set skill. She also was often tasked with booking restaurant reservations, a duty much more nuanced than it sounds. When questions came in, for example, she would note them down, then sit with Dukakis at a set time to secure answers.

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