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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Humanization.

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How to Boost Online Sales

Success

According to Halpern, every business website should have these things: Basic information: Of course you need to include your business’s name, contact information and an “About” page that makes it perfectly clear what you do and sell. Social proof: To build rapport with new customers , establish that you are trustworthy.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. But after watching the video, they [asked] for more information and often [changed] their minds.”. Trupanion: Making insurance cuddly.

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

Allwork

In today’s competitive business landscape, effective promotion plays a crucial role in the success of a coworking space. Here are 8 strategies that will help to unleash the power of PR and provide you with actionable insights to promote your coworking space with confidence. Pay attention to their readership and online presence.

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

It is not a social media book (more on that in The Story below), but social media is woven throughout the book (as it should be woven throughout a company’s marketing and customer service strategies). I then spent the next four months doing interviews, pulling together information, and writing the manuscript.

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SUCCESS’ 2024 Women of Influence

Success

In 2022, Harvard Business School introduced a case study on Millman, which is being taught to grad students. What started as a crowd-funded project has now garnered over 600 million episode views and more than 10 million social media followers. billion organic video views yearly.

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3 Tips for Learning to Sell Beyond Your Comfort Zone

Success

Learn to ask questions that will gather information about prospects.”. Where do they socialize online?”. Indeed, online research is a great tool, especially social media, where you can learn everything about an individual or group, including “a person’s shoe size,” says Flanagan. Be curious. Who do they listen to?

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