Benchmarking Customer Expectations - What’s the Right Yardstick?
Small Business CEO
JANUARY 25, 2010
Make it easy for your customers, according their definition of easy. Make budgeting easier. Think about giving your client the ability to interact with you the way they are most comfortable, whether it is by live person, by phone or on the web. What could you strive for even if it’s not industry-standard? Then think big.
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