Serving Your Ideal Client Starts with Understanding Their Buying Motives
Success
APRIL 1, 2022
Many times the salesperson (not you, of course) is fooled into believing that the surface issue is the real reason for purchase. Experience-oriented motives: Preconceived notion Previous experience Certain of performance Confidence in quality Confidence in service Brand loyalty Supplier loyalty Salesperson loyalty. Uncovering Motives.
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