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Measuring the Impact of Social Media

Customers Rock!

In order to answer this question, one must consider the true cost of managing a social media program. Per social media manager Rachel Gross (shared in an interview I did with her for my book , p. What are the costs? In order to consider calculating ROI, one must understand the costs involved with social media.

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Lithium’s Customer Heroes

Customers Rock!

I recently attended the 2012 Lithium Network Conference (LiNC for short) in San Francisco to hear about the latest and greatest from Lithium Technologies as well as from thought leaders such as Brian Solis , photo left, who shared about Digital Darwinism from his new book The End of Business as Usual. Good News for Social Customer Service.

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Service Untitled» Blog Archive » Perception is key to customer.

Service Untitled

Service Untitled The blog about customer service and the customer service experience. Delivering superior customer service is also a perception. A customer’s perception of an issue is often different than the actual circumstance. At a local.

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