Men With Pens

MARCH 25, 2010

I’m happiest when he says nice things like, “It’s fun to write for your readers – I feel like I can let loose in a way I don’t in other places.&# They don’t care about the artistry. They aren’t looking for beauty. This isn’t to say that copywriting can’t be well-crafted.

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Men With Pens

JANUARY 16, 2010

Now James stood in the doorway, the mud spit up by the old bike’s back tire forming grey-brown clumps on his white t-shirt. Maybe we’re out of touch with trends, but we don’t know a Melani Ward and we can’t tell what this site is about just from its name. That’s my bag!” But Harry was gone.

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Men With Pens

JANUARY 7, 2010

I earn good money, set my own hours, and I don’t have to deal with the stress of traffic, corporate politics, and an office full of idiots and suck-ups. Just because freelancing is best for me doesn’t mean it’s best for everyone. Freelancing isn’t the only way to make decent money. Good question.

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Brilliantly Better

MARCH 10, 2010

You don’t really care if he or she is married, if he or she is an honest person. You just don’t want to know more, all you want is to feel more, to experiment more. But the fact that we felt good shouldn’t make us feel bad after we realize we did a mistake. And a little step back. And you’ll win big time.

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Men With Pens

JANUARY 21, 2010

Exhibit C: Too Smart Mike T. Unfortunately, his subject is complicated, and most people don’t understand terms like “sensorimotor amnesia” or “neuromatrix” or “proprioception” or “nerve glides.” 43 Responses to “Why You Don’t Need to Mimic Someone Else’s Fame&# Comments Read below or add a comment.

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Stephanie LH Calahan

MARCH 11, 2011

In this context, I found it difficult to set and implement a cancellation policy. By their mere existence, boundaries such as a cancellation policy set the foundation for mutual respect between the client and consultant. I placed the cancellation policy in my contract right above my guarantee. Religiously. Check The Checklist.

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Policies Google Docs Phones Learning 100

Men With Pens

MARCH 21, 2010

If you write web copy that speaks of being good in sales but sounds like it comes from a casual, laid-back stay-at-home mom, your client won’t be pleased if she’s actually a businesswoman who wears upscale clothes to impress clients at high-profile meetings every day at her downtown office. Confused clients don’t come back.

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Men With Pens

DECEMBER 13, 2009

After all, you don’t need it, right? I didn’t pay attention to what I’d learned. Henri ( @henrijunttila ) December 14, 2009 at 3:33 am I don’t even have a degree, but after reading this it feels like I do. You’ve probably forgotten half of what you learned, too. Is Your Degree Useless?

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Men With Pens

JANUARY 12, 2010

Possibly behind that couch in the corner, the one buried under boxes and old clothes. You don’t want ideas to get lost in your attic. Our problem is often that the corners of the attic are so very neglected that we can’t see them anymore for the dust and grime and cobwebs. You’re not sure, though. It could be anywhere, really.

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2010 Keyboards AT&T Forms 40

Men With Pens

JANUARY 19, 2010

Then I realized that this is because James doesn’t do anything but work. His most common response to analogies of mine is, “What’s that? Then, a moment later, rather timidly: “Should I?&# Oh, my poor, sweet James. Like a NORMAL person. Without further ado, allow me to introduce The Princess Bride Guide to Copywriting.

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2010 AT&T UPS Health 40

Men With Pens

DECEMBER 15, 2009

But if it means being able to send your kids to a better school, to not have to worry when they grow out of their clothes, to buy them the Christmas present they want instead of the one you can afford, many of you would take the job anyway. So what made the pseudonym necessary for James and not for me? Makes sense.

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Men With Pens

DECEMBER 1, 2009

You see, celebrity-stardom aside, Kevin Parent is just a guy who lived through many of the same struggles you’ve had (or are having), from pursuing a creative career to building an audience to despairing you won’t make it to rejoicing you will to contemplating giving it all up. You can’t live on thin air. Wait, what?!

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