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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Humanization.

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Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

Success

Multiple articles and comments called the extravagant excursion “tone-deaf,” particularly as the U.S. But younger social media users might not know how common these trips have been throughout the internet era, beginning with brands bringing excited vloggers around the world in YouTube’s heyday. borders on another recession.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. Perry’s story is broadcast via social media communications and by bloggers who are invited to try and review his products. Consumers love the story, too.

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How to Boost Online Sales

Success

Social proof: To build rapport with new customers , establish that you are trustworthy. Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards. Checklist: People love lists. Then listen.

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New Case Studies published on Bioteams Business Games

BioTeams

This game blends System Dynamics and Agent-Based Modeling techniques to represent the impact of each executive on each other based on their seniority, reputation and social networks. Read the full article Playing to Learn: Bioteams Design uses iThink® to create games that teach important business lessons.

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

Allwork

In today’s competitive business landscape, effective promotion plays a crucial role in the success of a coworking space. Here are 8 strategies that will help to unleash the power of PR and provide you with actionable insights to promote your coworking space with confidence. Pay attention to their readership and online presence.

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SUCCESS’ 2024 Women of Influence

Success

In 2022, Harvard Business School introduced a case study on Millman, which is being taught to grad students. What started as a crowd-funded project has now garnered over 600 million episode views and more than 10 million social media followers. billion organic video views yearly.

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