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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. We get lots of engagement with Facebook campaigns and click-throughs on Google AdWords as well as email promotions.

Legal 264
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It’s time to review (or create) your document retention policy

BMT Office Administration

Sticking to a set record retention policy eliminates guesswork and promotes efficiency. Courts and government agencies frown upon individual employees selectively keeping or tossing important documents. Others, such as emails and social media posts, are not so obvious. Other considerations.

Policies 105
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How to make your event more environmentally friendly

Practically Perfect PA

Sustainable events don’t need to be expensive events. So that’s removing copies of paper, presentations, paper questionnaires, paper badges, notepads, flyers and any other promotional material. Embrace the digital work (including email) and you will reduce your evil footprint and increase your bottom line. Yes please.

Budget 100
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. If the effort fails, it can be expensive and disruptive. Never stop supporting and promoting your brand. Both of these companies have truly unifying imagery, promises and customer experiences. Radically changing your brand is risky.

FedEx 277
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Answering Reader Mail: Career Progression, Wearing Different Hats, and Realistic Expectations

Musings of a High-Level Executive Assistant

I'm an EA to the President and CEO of a North American marketing agency that is growing rapidly. When we were a smaller agency, I was the EA and Office Manager for a smaller facility. I've heard of EAs who are promoted to Operations or Facilities roles later on in their careers but at this point, I am playing both roles.

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3 Podcast Production Styles – Which is Right For You?

Andrea Kalli

This is usually your most expensive option as it requires hiring a full-fledged advertising agency, outside consultants and/or actors and actresses to get it just right. Internet Marketing Promotion Services and Website SEO Services -- Topsy.com July 5th, 2010 at 9:47 pm [.]

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Do Clients Need to Like You to Buy? | Men With Pens

Men With Pens

Listening to Experts is Expensive When new business owners believe faulty information they find on the web, it costs them a great deal. It didn’t work at all as described and I emailed him to ask “did you actually use this or are you just selling it for the affiliate income?&# How could they not know?

2010 40