Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth
Success
NOVEMBER 29, 2022
Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. Then, I moved to New York and worked at a couple of marketing agencies, where I was overseeing the Estée Lauder and Unilever portfolios—everything from influencer strategy to casting to execution to reporting.
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