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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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25 Self-Help Books You (Probably) Haven’t Read

Success

Marketing has a bad rap because many ad agencies think that he who shouts the loudest, wins. If your Facebook ads aren’t delivering the ROI you expect, read this book to find out why. Work gets whatever space is left in our calendars. Neil Fiore’s research shows that this makes us far more productive.

Payroll 315
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What Is An Applicant Tracking System? 20 Powerful Benefits & Features

Recruit CRM

An Applicant Tracking System (ATS) simplifies the hiring process for any agency recruiter and HR department. A recent online survey conducted by Recruit CRM revealed that more than 98% of recruitment agencies with 10 recruiters or more used an Applicant Tracking System. Ever wondered why recruiters do not even see 70% of the resumes

Resume 69
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Five Different Ways to Market Your Service-Oriented Online Business

Andrea Kalli

For entrepreneurs operating an online service business — a web design agency, consultancy firm, or support business — the process can be even more difficult. Pay-per-click advertising becomes less effective, product advertising is impossible, and finding ideal clients can take years without a good strategy.

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Local SEO: Four Tips for Ranking High in Your City

Andrea Kalli

With the prestigious number one spot came a huge increase in demand; alongside knowing web design, the company ultimately must have known how to market their clients as well as themselves.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

McLellan, who heads McLellan Marketing Group, a Des Moines, Iowa advertising agency, has been writing DrewsMarketingMinute.com for several years. All 171 bloggers will use their respective online platforms—their blogs, Twitter, Facebook and other social media profiles, and websites—to promote their co-authors and book sales.

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Cutting Out Confusion: How to Explain SEO to Non-Techie Clients

Andrea Kalli

Despite the prevalence of search engine optimization agencies and freelance SEOs, the service itself is quite a hard sell; of the hundreds-of-thousands of businesses pitches on SEO services annually, the vast majority just are not that interested.