Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
The age of waiting in lines at the mall or scrolling through pages of product on a website seem to be behind us,” MARKET Chief Creative Officer Keenan Walker says in an email to SUCCESS. A 2020 study by McKinsey and Company found that unlike millennials, Gen Z is much more likely to shop at a brick-and-mortar.
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