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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. They didn’t understand how to negotiate contracts. Because I know what I felt like when I was negotiating my salary—it’s very hard to negotiate for yourself.

Agencies 306
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The Vanishing Executive Assistant—NOT!

Office Dynamics

Executive assistants are running meetings, making hiring decisions, giving presentations, negotiating contracts, managing budgets and are considered co-leaders. She received the biggest salary of her lifetime with all kinds of perks. Yet, I personally know several assistants in their 60s and 70s who are landing very good jobs.

Calendars 325