Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth
Success
NOVEMBER 29, 2022
In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. They didn’t understand how to negotiate contracts. The goal was to help women of color and creators of color make what they deserve. A lot of it is just figuring it out.
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