Gen Z’s Delulu Trend Suggests that the “Fake It Till You Make It” Approach Might Actually Pay Off
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OCTOBER 31, 2023
Lately, posts have been going viral as Gen Zers promote being “delulu.” How to make delulu work for you Caren Lettiere is the founder of Democracy Clothing , the size-inclusive brand known best for its signature “Ab”solution jeans. Gen Z isn’t afraid to make up words and terms that turn right into trends—usually via TikTok.
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