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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

NOVEMBER 29, 2022

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. They didn’t understand how to negotiate contracts.

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Agencies Negotiating 2019 Salary 305
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How to overcome the downsides of contract work

Page Personnel

OCTOBER 30, 2019

More often than not, the contracts are fairly straightforward: you negotiate the job you have to complete, and how much the company will pay you. That’s not to say there’s no room for negotiations but in typical situations, it’s about a flat fee. These agents are also able to negotiate on your behalf.

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Holidays Negotiating 2019 Social Media 52
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