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A day in the life: Katrina Wardell, EA at Dropbox

Practically Perfect PA

This will mean managing budgets, assisting with internal communications, organising global events and loads more! My EA function includes booking travel, heavy calendar and email management and organising the site-wide events. I love the collaborative nature of working at Dropbox!

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The Art of Efficient Thinking (How to Reduce Cognitive Load)

Productivityist

The typed dictation is sent to my assistant who updates my calendar and assigns me tasks as needed. If you are working on a lean budget, a free alternative is to use the talk to text feature on your phone and send yourself emails during the day. If I need to remind myself to pick up ice cream for a birthday party, I do a dictation.

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These Mobile Flower Trucks Make Their Businesses Bloom

Success

However, after doing the flowers for a friend’s 2016 wedding, he decided to launch a mobile flower truck. Pre-orders help him anticipate the Valentine’s Day rush but finding the sweet spot in his customers’ budgets is a challenge. Already at the helm of Los Angeles Arts District studio GRITA, DePaula had a unique take on the business.

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