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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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Tips and Resources to Scale Your Small Business

Success

When Logan Shinholser, owner and CEO of the Contractor Growth Network in Charlotte, North Carolina, graduated from college in 2014, he started providing marketing services for his father’s pond construction, repair and cleaning business in Maryland. “I It was too much of a strain on my business and we lost money because of it,” he says. “We

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SUCCESS’ 2024 Women of Influence

Success

When she was a junior in high school, Arrington founded the nonprofit ScholarCHIPS, an organization that provides college scholarships, mentoring, mental health support and a peer support network to children of incarcerated parents. Bathurst Walk-in Clinic and Family Practice Atwal is a trailblazer in the health care industry.

2024 265
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Poor air quality affects chess players, and it might be affecting you too

Workplace Insight

The World Health Organization estimate that 99 percent of the world’s population breathe in polluted air each day. Some of the threats air pollution poses to human health are already known. Analysis of daily air pollution data in China revealed a negative relationship between air quality and stock returns from 2005 to 2014.

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Meet the 2022 Women of Influence

Success

Health & Wellness. She was the first female air safety investigator for the National Transportation Safety Board, the first female civilian flight instructor at Fort Sill and she was the first female Federal Aviation Agency inspector. The mathematician’s calculations at NASA pioneered the way the space agency operated.

2022 265
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Obamacare, Job Lock and Freelancers

Small Business Labs

According to the  MBO Partners State of Independence study  about 1/3rd of independent workers  do not have  health insurance.   But it may also change in 2014 as the Obamacare mandated insurance exchanges begin operation.   This, obviously, is not good.   

Health 100
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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. The annual rate will be $99 when your membership renews on August 1, 2014. Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years.