Remove 2013 Remove Customer Service Remove Goals Remove Promotion
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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. This article was published in April 2013 and has been updated.

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Insurer Puts Integrity in its Name and Appreciation at its Core

Energage

Goodman, whose background includes both customer service and accounting, joined AI in 2013. In AI’s sales, marketing, and agency department, an area where some companies’ pressures to meet goals have serious repercussions, engagement climbed 12 percentage points year over year to a whopping 89 percent.