Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership
Allwork
OCTOBER 31, 2022
Even Ye’s own talent agency dropped him before Adidas. Adidas’ denialism likely stems from the cognitive bias known as the sunk costs fallacy. The partnership with Ye had a long history since 2013, when the company signed his brand away from rival Nike. Similarly, you’ll see sunken costs in major relationships.
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