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How to Name Your Business

Success

Is it legally available? Trademark Database at USPTO.gov to see if the name is legally trademarked. An internal team was assigned to meet once a month to brainstorm and examine potential names. Sales rose by 23% in 2012. Is it easy to say? Play with rhymes and alliteration (Dunkin’ Donuts). It should roll off the tongue.

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Want to expand your horizons? 35 new books from TED speakers that will enlarge your world

Ideas.Ted

While bias tends to get all the attention, noise can be just as destructive, say authors Kahneman (a Nobel Laureate for his work in behavioral economics and author of Thinking Fast and Slow ), strategy professor Olivier Sibony and legal scholar Cass Sunstein. In 2012, Pastor Paul Williams was a leader of an evangelical church.

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