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How to Name Your Business

Success

For example, someone thinking about using the word “synergy” to name their health consulting company ought to reconsider. Is it legally available? Trademark Database at USPTO.gov to see if the name is legally trademarked. Sales rose by 23% in 2012. Is it easy to say? Play with rhymes and alliteration (Dunkin’ Donuts).

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Want to expand your horizons? 35 new books from TED speakers that will enlarge your world

Ideas.Ted

The Menopause Manifesto: Own Your Health with Facts and Feminism by Dr. Jen Gunter (TED Original Video: What really happens to your body during menopause ) . A World Without Email: Reimagining Your Work In An Age of Communication Overload by Cal Newport (TED Talk: Why you should quit social media ) . Read an excerpt here. ) .

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An Open Letter To Our Prime Minister, David Cameron

The Small Business Blog

Legal Security and Fairness : The United Kingdom is a place where any person – whether in business or not- should be able to live in a situation of legal security and fairness. This penalises small businesses, which can ill-afford to pay out for expensive legal advice. It is a basic human right to live in legal certainty.

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