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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. Is it legally available? Trademark Database at USPTO.gov to see if the name is legally trademarked. Sales rose by 23% in 2012. Consider the type of name you’re after. Is it easy to say? It should roll off the tongue.

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Want to expand your horizons? 35 new books from TED speakers that will enlarge your world

Ideas.Ted

While bias tends to get all the attention, noise can be just as destructive, say authors Kahneman (a Nobel Laureate for his work in behavioral economics and author of Thinking Fast and Slow ), strategy professor Olivier Sibony and legal scholar Cass Sunstein. In 2012, Pastor Paul Williams was a leader of an evangelical church.

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An Open Letter To Our Prime Minister, David Cameron

The Small Business Blog

Legal Security and Fairness : The United Kingdom is a place where any person – whether in business or not- should be able to live in a situation of legal security and fairness. This penalises small businesses, which can ill-afford to pay out for expensive legal advice. It is a basic human right to live in legal certainty.

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