Serving Your Ideal Client Starts with Understanding Their Buying Motives
Success
APRIL 1, 2022
I mean the real motive, not the surface one like price or friendship. When a potential customer asks for bids, the salesperson thinks that low price is the motive to buy, and nothing could be further from the truth. Price is simply a barrier to owning what you want or need. This reasoning is as powerful as it is overlooked.
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