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Is Customer Service a Tactic or a Strategy?

Make or Break Moments

Posted by Deborah Chaddock Brown on June 27, 2010 under Customer Moments | Be the First to Comment I get confused sometimes, more often than not, some would say, about the right word to use. A tactic, again from the dictionary is a plan, procedure, or expedient for promoting a desired end or result. hmmm sounds like the same thing.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. Stock prices fell, Perry says.

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Christy Wright’s Best Tips for Launching a YouEconomy Business

Success

My mom didn’t teach me work ethic and character and passion and perseverance and kindness and customer service,” Wright says. Dream big, start small and work tirelessly Wright began working for Ramsey, the bestselling money whisperer and radio personality , in 2008. The cake shop never grew exponentially.

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Elite Women Around the World – Make a Difference

Make or Break Moments

SUBSCRIBE home Bio Products Speaker for Hire Speaking Calendar Testimonials Monthly e-News Blogroll AllBusiness Customer Service Articles Alltop Customer Service AllWrite Ink Articles by DCB Church of the Customer Customer Care Institute Customer Experience Crossroads Customer Service Articles Customer Service Point Marketing 4 Business Open Forum (..)

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Banks Change to a Customer-Focused Message

Make or Break Moments

Maggie Kelly, VP of marketing for American Banking Association said “We’re seeing people move back to more product-specific promotions.&# Marketers for banks understood the concern and changed their primary message to one of safety and soundness but in many cases that has begun to change.

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Welcome Smart Marketing Strategy

Make or Break Moments

Send these empty-nesters a direct mail package promoting the fun and value of the Disney experience for adults , or a package targeting grandparents with grandkids for that segment of the mailing list. Append those records with current demographic data to see how many are families with grown children or adults who are now grandparents.

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Pretzel Power: Building Relationships One Bite at a Time

Make or Break Moments

However, there is always that desire to be promoted and have more opportunities to make a difference. My opportunity came in 1999 when I was promoted to Director of Corporate Stores and moved to Ohio to work in the home office. I had about 50 franchise locations that I assisted.