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‘Social listening’ can help businesses become more effective

Service Untitled

The buzz phrase “social listening,” also known as social media monitoring, can help organizations and businesses be more effective and build stronger brand relationships. Perhaps the Dell story with the “power to do more” further explains the concept of “social listening.”

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‘Maybe the Only Way to Have an Answer to the Unknown Is to Face It Every So Often’

Success

This was the spring of 2005. In the mid-1970s, scientists published a riveting geological survey of the area, the condensed version of which goes like this: They found a whole lot of sandstone, slate and other rocks dating back to the Precambrian era, more than 500 million years ago. That’s just one segment of local news. Three times.

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Want to expand your horizons? 35 new books from TED speakers that will enlarge your world

Ideas.Ted

A World Without Email: Reimagining Your Work In An Age of Communication Overload by Cal Newport (TED Talk: Why you should quit social media ) . The average number of daily business emails sent and received per person just keeps growing — from 50 in 2005 to 92 in 2011 to more than 120 by 2019. Read an excerpt here. ) .

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