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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. We rolled it out to the public in 2004. This article was published in May 2013 and has been updated. Consider the type of name you’re after. That is the core of our brand. About half of the people who hear the name immediately get it.

Legal 238
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Discover the Formula for Happy Employees

Success

Nelson explains that a 2004 Labor Department study really drove home a critical issue she had observed in her practice. As a result, JA Counter’s expenses decreased 23% and net income increased 94%, she says. In a 2013 e-book, Got A Bad Boss? “Those who get it, really get it. The study reported the No. The Most Critical Choice.