How to Name Your Business
Success
JUNE 17, 2022
It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. We rolled it out to the public in 2004. This article was published in May 2013 and has been updated. Consider the type of name you’re after. That is the core of our brand. About half of the people who hear the name immediately get it.
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