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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. We rolled it out to the public in 2004. This article was published in May 2013 and has been updated.

Legal 264
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Discover the Formula for Happy Employees

Success

Nelson explains that a 2004 Labor Department study really drove home a critical issue she had observed in her practice. Based in New Richmond, Wisconsin, JA Counter was founded in 1976 as an insurance agency. As a result, JA Counter’s expenses decreased 23% and net income increased 94%, she says. The study reported the No.