How to Name Your Business
Success
JUNE 17, 2022
We rolled it out to the public in 2004. This article was published in May 2013 and has been updated. The staffer who suggested the name explained: “You are targeted, you make a direct hit, you are impactful, and you insert a red peg to illustrate the strike and success.” That is the core of our brand. Photo by Jacob Lund/Shutterstock.
Let's personalize your content