How to Name Your Business
Success
JUNE 17, 2022
It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. We rolled it out to the public in 2004. Sales rose by 23% in 2012. An explicit, familiar term worked best for us, because we were on a budget. Consider the type of name you’re after. That is the core of our brand.
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