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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. We rolled it out to the public in 2004. Sales rose by 23% in 2012. An explicit, familiar term worked best for us, because we were on a budget. Consider the type of name you’re after. That is the core of our brand.

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How to Implement a Zero Waste Business Strategy

Eco-Office Gals

Slashed Expenses. Companies that reduce or eliminate this line item from their budgets put themselves in a far better position to compete, no matter their industry. manufacturing plants haven’t sent any waste to landfills since May 2004 — a mission that began with a good-faith accounting of the company’s waste stream.

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