Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
According to Duarte, the classic three-part story structure is: Set up the hero—a likable, but flawed, individual—and the challenge they must face. Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said.
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