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Once Upon a Time in Marketing: The Power of Storytelling

Success

Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. In 2003, with just $350, Perry invented Sinus Buster, which he says was the first hot-pepper nasal spray intended as a headache reliever.

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