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Once Upon a Time in Marketing: The Power of Storytelling

Success

Smith says his heart broke a little to learn the story of a Pizza Hut in Springdale, Arkansas. Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. But if people are talking about it, it means it’s a good story.

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