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If You Think You’re Unbiased, You’re Wrong

Success

Reach out to groups that cater to Black engineers, LGBTQ professionals, Hispanic programmers—whatever skill set you might need. The Market Development Group the company launched to identify sales and support opportunities tied to women- and minority-owned businesses resulted in $300 million in new revenue in 2001. It’s flexible.

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How to Protect Your Personal Brand When Your Company's Reputation Sucks

On The Job

Even if you quit your job and interview at another company, that corporate brand will stick to you like glue.” employees, who saw their own company go through a similar reputation nightmare in 2001 when the company filed for bankruptcy and some executives ended up in jail for financial misdeeds. Schawbel agrees.

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