Goals International Policies White Paper 
Stephanie LH Calahan
MAY 20, 2011
white paper, article, guide) and then list all of its off-shoots (blog, social media, media pitch, emails, forums, etc). I have a firm policy that there is no need to "reinvent the wheel" Whenever possible, use what you have. Content and copy are the driving force of many internal and external client campaigns.
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. Be willing to change your copy to meet a goal. Sometimes I write a post weeks before I post it, but when I re-read it I find its not achieving the goal I want. They enjoy the rhythm, the imagery, the wordplay.
Men With Pens
DECEMBER 13, 2009
If your goal from university is to be rich, then skip it and work on a start up. They don’t have to like it, mind you, but they DO have to internalize logical ways on HOW to think. Do I write routinely about Policy and Management or about Labor Relations? Many people devote their entire lives to very narrow subject areas.
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