What's Under the Hood of Your Web Copy? | Men With Pens
Men With Pens
MARCH 21, 2010
I learned the lesson of writing in the appropriate voice many years ago, when I wrote my first newsletter for a client. She said, “I hear you all over the newsletter. It starts with the USP and ends the day you die. Sometimes, writers simply don’t hear the client’s voice at all. Jay´s last blog.
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