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An Admin’s Cheat Sheet to Business Terminology

All Things Admin

I proofread and edited a lot of policy documents in that position. It typically outlines the rules, policies, and expectations governing the use of the service. USP – Unique Selling Proposition: A specific factor that differentiates your product or service from your direct competitor (e.g., It was the word arrears.

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What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

I learned the lesson of writing in the appropriate voice many years ago, when I wrote my first newsletter for a client. She said, “I hear you all over the newsletter. It starts with the USP and ends the day you die. Sometimes, writers simply don’t hear the client’s voice at all. Jay´s last blog.

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