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Once Upon a Time in Marketing: The Power of Storytelling

Success

A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In Case Studies.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. Needless to say, an ambitious online marketing book will be paired with an ambitious online marketing campaign.