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Measuring the Impact of Social Media

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In order to answer this question, one must consider the true cost of managing a social media program. However, the fact that social media is a web-based activity gives companies (especially those in the Business to Consumer space) the opportunity to measure actual product purchases coming from social media. What are the costs?

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Consumer Reports’ naughty and nice list for holiday shoppers

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Wal-Mart for their return policy refunding cash (for purchases under $25), gift cards (for purchases over $25), or an even exchange. There is one caveat however; more than three returns within 45 days require a manager’s approval. Their website does not offer a customer service phone number.