Remove Customer Service Remove Expenses Remove Social Media Remove Training
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

To customers, a brand is the promise of an experience as well as the experience of that promise being delivered. Some aspects of your brand (great sensory appeal, supreme customer service , excellent training, meeting deadlines , etc.) If the effort fails, it can be expensive and disruptive. Keep an open mind.

FedEx 262
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Tackling Business Strategy: 6 Tenets of Building a Scalable Brand

Success

But they are time-consuming and expensive. That includes banners of various sizes for social media as well as templates for brochures, catalogs, newsletters for your email marketing strategy —anything you may conceivably use as your business grows. Staff members leave, and cross-training is critical.

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Is customer service more about loyalty or preventing frustration?

Service Untitled

Since customer service is now getting more and more complicated because prices have become so competitive, does it also depend on a better defense or one of offense? Avoid loss by targeting customers who may be leaving and look for ways to keep them before they run over to the competition.

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How not to act when customer service fails miserably

Service Untitled

This week was a drama-filled example of a customer “gone wild” when an incredibly frustrated customer service recording from Reddit was made public on YouTube. Was the customer service rule at the company never to hang up on anyone or be fired?

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Hearing the Message

Office Dynamics

What example am I setting for our teenage daughter about pursuing dreams at a fairly expensive price? She was profiled in the March 2012 issue of Executive Secretary magazine, and has guest-blogged for All Things Admin®, Office Dynamics®, and the American Society for Training and Development (ASTD). What kind of life do I want to lead?

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Customers Have to Pay at Claire's

Make or Break Moments

Not a problem, I was entertained by the two sales associates talking to each other about how the one’s boyfriend refuses to change diapers and wants her to start potty training her 12 month old. The company gets their money and I’m not inconvenienced.

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Service with a snarl: What to look for and how to avoid it

Service Untitled

No doubt we have all been victims of bad customer service, and no doubt we have left companies and moved on to their competition because the experience, at least in our own eyes for the moment, had been intolerable. How is the customer treated? Is the service we expect now provided? Is there an apology for making us wait?