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The Rise of Coworking and the Variable Cost Economy

Small Business Labs

Coworking turned a fixed cost (long term lease) into a variable cost (month to month membership).    We've long considered the shift to variable costs to be a key megatrend of the new economy. The shift to variable costs continues to be a megatrend.   Consumers are also avoiding fixed costs

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Tackling Business Strategy: 6 Tenets of Building a Scalable Brand

Success

Scalability refers to the ability of a business to increase revenue without much increase in costs. For example, suppose you own Emma’s Pet Treats. But although this doubles your cost in time and ingredients, you don’t need to buy a new oven. You have effectively doubled your profits with little added costs.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

This data is especially important when considering that 74% of all consumers rely on social media for purchasing decisions, and nearly half use the platforms to discover new brands. The next generation and incoming workforce—a bulk of your potential hires and customer base—already spend a considerable amount of time on social media apps.

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How to Save Money on Your Car Insurance

Success

Customer service and the ability to pay claims quickly and easily should also factor into your decision—not just how much money you can save on your car insurance. Once you pay this amount, the insurance company covers the rest of the costs up to the policy limits. For example, one of the largest insurance companies in the U.S.,

Policies 137
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I’m telling my friends about the bad customer service

Service Untitled

At the time and day this poor service happens we are angry, and we vow the moment we get home we will get a letter out to the CEO of the company and reiterate the miserable events of either our last purchase or service. Still imagine all the damage this entire bad customer service experience has had on the business.

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Service Untitled» Blog Archive » Impact of poor customer service.

Service Untitled

Service Untitled The blog about customer service and the customer service experience. According to The Australian , the company now plans to spend $100 million over the next four years to improve their customer service.

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Measuring the Impact of Social Media

Customers Rock!

In order to answer this question, one must consider the true cost of managing a social media program. What are the costs? In order to consider calculating ROI, one must understand the costs involved with social media. Other costs are not quite as obvious. Sanuk is another example.