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Measuring the Impact of Social Media

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Most companies, however, view social media ROI in the same way they view the legendary pot of gold. However, the fact that social media is a web-based activity gives companies (especially those in the Business to Consumer space) the opportunity to measure actual product purchases coming from social media.

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Consumer Reports’ naughty and nice list for holiday shoppers

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Their reports are not reflective of a company as a whole and were not based on specific policies. The following companies were praised: - Zappos.com for their free shipping and return policies. - Wal-Mart for their return policy refunding cash (for purchases under $25), gift cards (for purchases over $25), or an even exchange.